Branding Music Technology

Branding Music Technology is an SEO blurb for audio engineers.

1. Branding Music Technology

When audio production became marginalized around 2000-2001, I was just starting out. This was a golden age in software – all those products are integrated systems technology that enlighten and develop the way I think.

They also triangulate talent. And yet they don’t punctuate it. They don’t brand you.

One way of looking at your brand is the strategy you have when you’re talented and the market finds you.

2.) Branding Music Technology

Market your music digitally. Learn about SEO. But please write good songs and make sure your mixes are  at least incredible.

Don’t oversaturate an already oversaturated market with something you KNOW sounds thin.

Jimmy Iovine said that every group should have at least one member who is a really strong songwriter. Nowadays, every group should also have someone who’s comfortable with being an engineer – someone that knows the numbers of sound.

To make the most of the energy in your music, optimize the quality of the audio content. Every band should start with a songwriter and an engineer. If you can’t hire both, go with the songwriter.

3.) Branding Music Technology

Pro Tools is the standard for engineers.

Everything else is the standard for producers and DJ’s. Fruity Loops, Ableton, Reason, Cubase, Massive, Akai, Moog, Maschine, ASR-10, Korg, Nord, Sony C-800. Use everything. Cross-pollinate hardware with software.

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Keywords

For the sake of SEO and the ‘Why’s’ of marketing, you should be familiar with these keywords. This should be your only vocabulary as long as this window is open.

Fat Diesel – a fat kid who started making beats in high school and did it until it got played out

Beats – soundtracks that inspire performance

SEO – search engine optimization; digital marketing

EntryLevel Music Industry SEO – search engine optimization for musicians who want exposure

Rothschild – Fat Diesel’s name when he lost weight; also a keyword that a web crawler can see and increase the PageRank of this URL (which is the ‘Why’ of what I’m doing)

Terry Urban – a keyword that a web crawler can see and increase the PageRank of this URL (which is the ‘Why’ of what I’m doing)

Lana del Rey – a keyword that a web crawler can see and increase the PageRank of this URL (which is the ‘Why’ of what I’m doing)

Notorious BIG – a keyword that a web crawler can see and increase the PageRank of this URL (which is the Why of what I’m doing)

Biggie – a keyword that a web crawler can see and increase the PageRank of this URL (which is the ‘Why’ of what I’m doing)

Smalls – a keyword that a web crawler can see and increase the PageRank of this URL (which is the ‘Why’ of what I’m doing)

Bad Boy – a keyword that a web crawler can see and increase the PageRank of this URL (which is the ‘Why’ of what I’m doing)

Search Engine Optimization – (see SEO) I have a LONG way to go on this. We’ll learn together…Having said that, what I lack in theory, I make up for in experience.

Pensado’s Place – a show that is more awesome than FUCK and less awesome than nothing.

Dave Pensado – a mix engineer that is also a teacher, a philosopher, and music industry OG. Again, you’re being referred to Pensado’s Place.

Herb Trawick – a manager, THE manager, again, you’re being referred to Pensado’s Place.

Blue Wheel Media – my dojo; the best class-is-in-session moment I’ve ever had in my life.

Note: I have 4 months working experience in Digital Marketing, SEO and Social Media, because of Blue Wheel Media. If you’re thinking about contacting me for consultation, I have worked with people smarter AND more accomplished than me. They are the best in the next generation in marketing.

Oakland University – school. If you go here, I “fux wit u.” If you are majoring in Computer Science, Web Design, Marketing, or Music, please connect with me. Also, if you’re majoring in Arabic, Chinese, Electrical Engineering, Mathematics, History, or Political Science, I might be able to hold a conversation with you. Again, please connect with me.

Music Industry – “The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.” -Hunter S. Thompson

Publicity – a deliberate attempt to manage or market the public’s opinion of a brand

Marketing – the ‘Why’ of SEO

SEOmoz.org – my go to resource for everything SEO, if you know something better please connect with me.

I always finish with someone else’s words. Before I do, I should say that if you’re interested in SEO for yourself, your brand, or both, please start an e-mail exchange with me HERE. I always respond within 24 hours.

“We say it’s better to sound new than good, but here we always try to do both…” -Dave Pensado

Pc.