Mastering Audio Content

This post won’t deal too much with the specific software solutions for your mastering needs. Instead, I want to touch on the theory behind audio mastering so that you can build into that. Read this and then search for software. I recommend Waves, iZotope Ozone 5, and I hear T-Racks is powerful. And since everyone wants that sound, I think Drake and 40 are using Pro Tools.

Remiss in almost every final master is cross-compatability. Yes, your content should sound good on a set of Genelec 1032A‘s. But the problem is that it isn’t too challenging to sound good on Genelec 1032A’s. Actually almost every speaker with at least an 8″ sub will give you a signal that kicks, snaps, and sounds clean.

Does that translate into your earbuds? What about your laptop? What about your laptop that doesn’t have Beats Audio?

Your mixing should reference earburds, the laptop, desktop speakers, car audio, headphones (I do like my Beats by Dre Studio phones), and, if you’re ballin’, Genelec 1032A’s.

Cross-referencing is the key to quality audio content. I hope you started from the bottom.

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Thanks guys.

Branding Music Technology

Branding Music Technology is an SEO blurb for audio engineers.

1. Branding Music Technology

When audio production became marginalized around 2000-2001, I was just starting out. This was a golden age in software Рall those products are integrated systems technology that enlighten and develop the way I think.

They also triangulate¬†talent. And yet they don’t punctuate it. They don’t brand you.

One way of looking at your brand¬†is the strategy you have when you’re talented and the market finds you.

2.) Branding Music Technology

Market your music digitally. Learn about SEO. But please write good songs and make sure your mixes are  at least incredible.

Don’t oversaturate an already oversaturated market with something you KNOW sounds thin.

Jimmy¬†Iovine¬†said that every group should have at least one member who is a really strong songwriter. Nowadays, every group should also have someone who’s comfortable with being an engineer – someone that knows the numbers of sound.

To make the most of the energy in your music,¬†optimize¬†the¬†quality¬†of the¬†audio¬†content. Every band should start with a¬†songwriter¬†and an¬†engineer.¬†If you can’t hire both, go with the¬†songwriter.

3.) Branding Music Technology

Pro Tools is the standard for engineers.

Everything else is the standard for producers and DJ’s. Fruity Loops, Ableton, Reason, Cubase, Massive, Akai, Moog, Maschine, ASR-10, Korg, Nord, Sony C-800. Use everything. Cross-pollinate hardware with software.